Açaí da Vila
Through a study of regional competitors, national and also the target public, the brand has the concept of "eat direct from the fruit", which expresses the natural quality of the product. The brand brings predominantly organic forms, and the draw of a spoon in the center, which also resembles the fine leaves of the açaí palm. Its green color further enhances the perception of a natural product. In addition, the rounded shapes are a representation of the creamy açaí texture, and give movement to the drawing.